How do you become the obvious choice in the hearts and minds of your customers, employees, and community? The answer is value. You either create more value than your competitors or you don’t. The more important question is how. In this case study-rich, and highly insightful session, Peter Sheahan and Julie Williamson will unpack for you the results of a multi-year, multi-industry study which answers the following questions:
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- What constitutes value in the mind of your most important customers?
- Where are opportunities to create more value found?
- What capabilities are needed in your organization to find and exploit those opportunities over and over again, even as the market change and disruption continues?
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You will be given a road map to finding your most valuable edge of disruption, develop the tools for building the relationships required to influence and partner with the right customers and clients, and find the inspiration and courage to lean in to the complexity and solve the higher order problems your clients face.
Founder of global consultancy Karrikins Group, Peter Sheahan is known internationally for his innovative business thinking and thought leadership. With staff in more than 23 cities across 7 countries, he knows firsthand the challenges of growing a business in these rapidly-changing times. Peter has worked with some of the world’s leading brands, including Apple, Goldman Sachs, Microsoft, Hyundai, IBM, Pfizer, Wells Fargo and Cardinal Health.He is the author of 7 books, including Flip, Generation Y, and the soon to be released Matter.
Dr. Julie Williamson is a Vice President with Karrikins Group, where she is responsible for delivering on strategy and research. She is a leading voice in how organizations link together communication, design, strategy, sales, marketing and service to deliver sustainable growth. She uses both traditional and forward looking resources in her strategy, leveraging design thinking to help business people arrive at solutions that are informed by data and inspired by creativity.